Platforms know what you did. They should never own who you are.
EgoGentix is a small, founder-led company building MyChoice — a family app that shows you what the platforms’ algorithms actually believe about you and your kids, and helps you decide, together, what to do about it. We believe a healthy life online begins with understanding what’s in your feed and why it got there. Through mentorship and coaching, we help families raise children in the era of ubiquitous screens and AI.
New here? Start with the founder’s letter: I’m Teaching My Children When to Talk Back to Machines
MyChoice
See what the algorithms actually think of you — and decide what to do about it, together as a family. Founder-led, privacy-first, releasing this fall. See it working on a sample household before you give it anything of your own.
Learn more →Alpha families
Already in the alpha? Your builds, guides, and the group chat are where you left them. Want in? We're inviting a small number of families who'd like to help shape MyChoice before the world sees it.
Your alpha home → Request an invite →Investors & partners
The thesis, the roadmap, and why the regulatory tide is turning our way. Access is by invitation — if you don't have the passphrase, ask Bill for it.
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